EDITORIAL LETTER

It's to simplify life

In these days when I see how technology has become an integral part of the human being, I do not stop thinking about the risks involved in the fact of a mass focused on consuming products, solutions and integration.

Welcome to TecnoMultimedia

I had many topics and events to write about in this publishing house, but I wanted to dwell on one especially even though I may be accused of doing self-propaganda. I want to talk about TecnoMultimedia 2010, a congress that will be held on November 4 and 5 in the city of Medellín, Colombia, and that is sponsored by the magazine AVI LATINOMÉRICA. The academic meeting seeks to develop various topics on the integration of audio, video and lighting solutions.

Latin America and Digital Signage

I recently visited a university in Medellin, Colombia, and talking to the communications officer he told me something quite interesting: "the traditional billboards we have today tend to disappear; we are going to install several screens to meet the information needs of our internal client, that is, the students".

The "plasma" continue in the play

I was one of those who chose to buy LCD when these new technologies appeared (well, not as early on as I would have liked, but something is something); I asked some questions in the industry and almost 75% of those consulted recommended that I buy a liquid glass screen although even then almost all the respondents agreed that despite their durability problems, plasma TVs in some cases offered better performance and image than their LCD peers.

And you, do you feel the digital signage?

This time I don't want to affirm, I want to ask. In advance I give you my email address (editor@avilatinoamerica.com) because I have many questions about the applicability of digital signage or digital signage by the technicians of our industry.