Brazil. Panasonic launched its new Lumix S5II and S5llx camera in Brazil at an exclusive event to a packed house at the Cinemateca Brasileira, as part of the Japanese company's promotional strategy.
The event was devised by Merlin Distribuidor Latin America and had the support of its commercial partners Broadmedia, Delta Pro Vídeo, i9store.com, Merlin Distribuidora, Reality Projeções and Zeus Broadcast Service.
The event was attended by the entire Panasonic do Brazil team led by Rodrigo Costa, Sales Manager of the company and the team of executives of the companies co-organizing the event. The introduction of the camera was in charge of Thiago Cauduro, who shared with the attendees all his knowledge about audiovisual production, experiences and demonstrations of his work about everything that can be done with the innovative features and capabilities of the Lumix S5II and S5IIx cameras.
"Although this was not the first event in Brazil where the presentation of the Lumix camera was held, because the kick-off had been at the Merlin Road Show in Fortaleza, this was a great event set up in São Paulo with an incredible balance on the part of the public," said Rodrigo Costa, while affirming: "We had a very nice event, with an audience that accompanied us with more than 300 people in a place as classic as the Cinemateca Brasileira, and we had a luxury speaker like Thiago Cauduro, who delighted all the attendees with all his experiences in the use of the Lumix for production and content creation, highlighting the positive side that he gave us of his use of the camera and the reliability he gives to the work with the best image quality."
Lumix's next stop: SET Expo 2024
Panasonic do Brazil will now present its new Lumix S5IIx camera at SET EXPO 2024. The event, organized by the Sociedade Brasileira de Engenharia de Televisão (SET) and focused on the Broadcast & New Media industry, will be held between August 20 and 22 at the Convention Center I and II – Anhembi District, São Paulo. The launch, supported by Merlin Distributor and Merlin Distribuidora, is part of the brand's strategy to bring products that adapt to customer profiles to Latin America.
Edson Marion, CEO of Merlin Distributor said: "We started with a successful presentation of the Lumix S5IIx, where Thiago showed the wonders that can be realized with this S5IIx camera in action. We definitely have high expectations for Lumix in the region" – adding João Marchiore, CFO of Merlin: "We will be present with our entire Merlin team at SET Expo, accompanying this new presentation that we will make together with Panasonic at the technology convention for the professional audiovisual industry in our country, to continue with this same type of event strategy to promote Lumix and all the brand's products throughout Latin America".
On the occasion of the plan that the manufacturer and master distributor have, Valdiney Marcelino, commercial director of Merlin Distributor expresses: "We are having excellent feedback from our business partners in each country of the region and the business expectation is fantastic, so we have set up an exclusive area within our company to be able to assist in the best way to all our wide network of distributors with the best technical support and necessary for them to have the best possible assistance to carry out the development of Lumix in Latin America"
At SET Expo, it will also be the stage chosen by Merlin Distributor to present Andréa Amaral, its new business executive for Latin America, who will be on a mission to execute effective marketing strategies for Panasonic's Lumix line.
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