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Panasonic presented its new broadcast in Guatemala


Guatemala. In a one-day day, with conferences and product exhibitions, Panasonic exhibited its different product lines for the professional television market, churches, producers and creators of Guatemalan content, in an event held at the Grand Tikal Futura convention center in Guatemala City.

The event was held with Merlin Distributor, master distributor of Panasonic for Latin America and Inresa | Ingeniería y Representaciones S.A., official distributor of the brand in Guatemala. On behalf of the Japanese company, Marcelo Meirelles, sales executive and Rafael Plaça, engineer of the System Solution division of Panasonic do Brasil, participated.

As a result there was an event where Panasonic PTZ cameras and camcorders showed new levels of innovation, impeccable image quality and the brand's cutting-edge technology, where these recording tools have taken video production to a higher level, from professional recordings to live broadcasts, achieving these cameras provide an unprecedented visual experience, exhibiting for the public present from the PTZ cameras AW-UE160 and AW-UE20, as well as its new portable cameras HC-X2 and the more compact HC-X1500/2000, which have an important success in the market.

For Marcelo Meirelles, sales executive of Panasonic do Brasil: "It is our second visit to Guatemala City in less than a year and there is a lot of demand for new technologies in the ProAV and Broadcast segment, as in all of Central America. We meet with clients from the most diverse segments, such as: TV stations, churches and government agencies, promoting our portfolio and demonstrating our solutions. The event with our partner Inresa was excellent and fulfilled the objective of disseminating our success stories to a select audience that also had the opportunity to know the newest and most complete PTZ camera – AW-UE160, among other solutions. We will return soon, further consolidating our presence in the country."

- Publicidad -

Presenting in this way the complete portfolio of the brand, in addition to the Panasonic camcorders, was all the projection part and especially with the range of PTZ cameras, with emphasis essentially on the UE160 PTZ Camera "which is the new model and the top model in this range of products of the brand, in addition to the rest of new models of PTZ cameras that we already have in Guatemala to make presentations at the facilities of our customers", as stated by José Manuel Ramos, Commercial Director of Inresa, who has more than 20 years of experience in the company:

"Like last year, it has been a very fruitful event, with the presence again of executives from Panasonic do Brasil and Merlin Distributor, where they have made a fairly complete presentation with everything related to Panasonic and its structure, its new market strategies and the main course expected by the hundred visitors we have had with the presentation and exhibition of new equipment", Added.

Panasonic in Guatemala
On the presence of the brand in the country, Ramos is blunt in saying: "Panasonic is very well positioned in our country, and we hope now that with cutting-edge products such as the new PTZ cameras that are the new technologies in our market change the way of making video and production in Guatemala."

With reference to the vision of Inresa's commercial director of the Guatemalan professional market, he assures that: "Our industry has grown a lot, both in markets such as churches, or small content generators that use both camcorders and PTZ cameras for their steraming productions".

In addition to the event held at the hotel, Panasonic executives together with those of Inresa made visits to customers in Guatemala, with presentations and private demos to broadcasters and content producers in the country.

As in the rest of the Latin American countries, Panasonic products reach their distributors through Merlin Distributor, as their master distributor in the region and with whom Inresa works directly for the Guatemalan market, as mentioned by José Manuel Ramos: "They are the ones who support us in everything we need, We do everything with them, and we also have in these days with our customers with the presence of Jorge González of Merlin Distributor, who together with Edson Marion are always in all the details and needs we have, providing great speed in the supply and in the dispatches. They really are excellent and very professional." – Remarking – "At Inresa we are always at the forefront of technology bringing all the news. We really like to present and keep our customers informed so that they are always aware of the best technologies in our market, trying to be pioneers."

The professional audiovisual industry in the country
Finally, regarding the professional market of Guatemala, Rodrigo Costa, Sales Manager of Panasonic do Brasil said: "It is an important market for Panasonic, we have been present last year and we have returned in this 2023 to know the needs of our customers there. These events held in the different countries of our region generate very rich moments where we can exchange knowledge, see their professionalism and the real interest that the Latin American industry has for new technologies, and thus be able to share the best practices and products used in Latin America and the world".

- Publicidad -

To which Jorge González, Latam Account Manager of Merlin Distributor, adds: "The professional market of Guatemala we see that it has maintained a permanent growth in all these last years. The market is changing, today technology is reaching everyone, making it easier for all small producers to access their professional equipment" - stating - "And we are there to accompany this growth of all content generators in the country, working close to Inresa that is enjoying an important sales success".

Inresa's executives concluded about their own vision of the local industry: "We see that every day more producers emerge, more content generators that need the best technology at their disposal, and towards that we are going, to give the end user the tools to be able to create impressive content and nothing better than the equipment that Panasonic puts at their disposal today".

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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