Chile. Although many assume that the name of the company Duo, the power of two, refers to two partners in the company, it is a misperception. Duo is because business should be between two, while the owners of the company are 3.
This was explained to TVyVideo + Radio by Matías Palau, one of the company's partners, as well as Roberto Plass and Gonzalo Osorio. The company emerged after the work of Matías and Gonzalo in Subtel and supporting the adoption of digital TV, while Roberto was for 42 years engineering manager of Canal 13 de Chile.
"Today we are the youngest company in this industry, but the one that has grown the most. We have very good brands and we have grown because our statement is that we are innovating. With us there are no no's, on the contrary, where there is a no, we begin to look for what the solution is. And that's the work, that's what we want, that's what we've been promoting all these years," said Matías Palau.
Today the company has about 30 brands in its portfolio, which provide complete solutions for radio and television. And in addition to offering technology solutions, they provide advice on concessions, helping with compliance with all requirements, both technical, legal, financial and content, thanks to another of the companies they lead dedicated to the production of content, Distraction.
Matías Palau stressed that "We do not work only for large channels. For us, region channels are very important. We travel monthly to the north or south of Chile watching those channels that have four, five, ten people, one person, but that give content to the country. We always help those channels. We earn less, but it doesn't matter. Our interest is that that, if that disappears, the essence of our country disappears. So we have to help them."
One of Duo's next goals is to bring its business philosophy to other markets in the region. The intention is to look for local partners who are willing to join a partnership and put together Dúo, for example, Dúo Perú. They hope in two or three years to be able to materialize it. Another market in the medium term is Colombia.