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Canon and Merlin held virtual pro reseller meeting

Yuri Nieto, Sales Executive Professional Products de Canon do Brasil,

Latin America. Canon do Brasil and Merlin Distributor held their 2nd Canon Virtual Pro Reseller Meeting this week with a massive participation of resellers from both Brazil and Latin America.

For two hours, Canon showed the extensive line of products it has for the professional sector, giving a sampling of its Professional Video lines (XA, XF, Vixia), Cinema EOS, Mirrorless Full Frame (EOS R line), Broadcast & Cinema Lenses, 4K Displays and its new PTZ cameras, receiving information on all the products and advances of launches that are prepared for the year, added to the planning of the NAB Show 2023 in Las Vegas, as well as the main fairs and events that will take place in 2023.

Edson Marion, CEO of Merlin Distributor said about this reseller event: "We have had a new success in this 2nd Canon Virtual Pro Reseller Meeting, where we have been able to discuss and know all the news that Canon has for this 2023, so that we can develop the market with our business partners together with Canon, with the commitment of always Merlin Distributor for its partners throughout the region, with immediate availability always of inventory, fast delivery, excellent benefits and the best sales support."

The presentations were given by Yuri Nieto, Sales Executive Professional Products of Canon do Brasil, who began by thanking the extensive number of participants and business partners of Canon throughout the region, saying: "Basically we have the products for all types of professionals in our industry, for all types of production, we have a model that is more designed for the videomaker, for the social, religious event, we also have models designed in a complete part for TV transmission, for all broadcasters, and we also have our line of cinema products and live productions, products for all areas of our market."

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Starting talking about our camcorders, such as our two models XA70/75 and the XA60/65, whose big difference between the 2 is the compression they use, that the 65 really has a type of compression where the files are better but despite that they are a little heavier, has a 1 "sensor and of course record in 4K and have 30 times in full HD, and also has to work with SD card X, , the interface between the camera and a computer already have it integrated for free, you do not have to pay for the update between the 50/55, and the 60/65 has a half-inch sensor that is also basically what we had in the 40/45, while the size is exactly the same in the 60/65 as in the 40/45 and in the 70/75 the same size of 50/55.

"We can carry out tests and demonstrations here in São Paulo, we have cameras, it is easier, correct and obviously, as I said, count on my presence in the tests and demonstrations they need, where the customer in this way ends up having more confidence with the manufacturer". Canon executive assured

Yuri Henrique Nieto went on to say: "Now I'm going to talk about the HF-G70, which talking about costs, replaces the XA 11, the screen size is compact, it has a microphone input for 2 and leaving the chain has the same USB Type-C interface, so you can transform the G-70 into a webcam in many appointments and it is a very good value for money camera without a doubt, being a good substitute for the XA 11, it has 4K recording, 2 card slots and has possibilities to record in fast-slow motion until recording at intervals, also an important difference in addition to the XLR audio runs higher than the 60/65 being able to be ideal for productions in churches or corporate, being able to also make live podcasts, Remarking in the case of optics, a difference with our competitors, without a doubt, who are not a market leader in optics, so all this part of sensor lenses and others, being awarded worldwide this technological part of lenses with sensor more profitable, having a cost-benefit on all. "

Nieto remarked to the resellers of the region that: "We have stocks of these products, talk to our mega distributor Merlin, and in this way have this product to be able to offer it to your customers. It is a line very capable of positioning itself, we already have here for example the G70 in São Paulo and it enchants, its sales do not stop, many productions are being made with it, since it is very important the point that it is certified by Netflix and that already says a lot. "

Advantages that can be highlighted of the G70 camera, remarked the Canon executive: "It has Canon's award-winning image sensor and optics technology; so its cost Benefit in Professional Chambers is excellent, and is for all types of Professionals; Entry-level FHD models available in stock; Consumer-oriented version of professional cameras (e.g. XA60 and G70); Color science created to combine with other Canon cameras, including Mirrorless and Cinema EOS; *(XA70/75, XF605, XF705)"

Then it gave way to the Cinema EOS cameras, introducing the EOS R5 C, two Cameras in One Body: Photo + Cinema, "It features a full-frame 8K CMOS sensor and 35.4 MP when set to cinema mode / 45 MP for still images, added to having a Photo and Video Change Settings Menu, JPEG/C-RAW, 12-bit Cinema RAW Light (up to 8K60), XF-AVC (10-bit) and MP4 (8K30 10-bit), has 4-channel audio recording with XLR adapter - exclaimed: "No external recording needed! It can be Cinema RAW Light (CRM): 12-bit, XF-AVC (MXF):4:2:2 10-bit, HEVC (MP4): 4:2:2 10-bit / 4:2:0 10-bit and H.264 (MP4): 4:2:0 8-bit" said Nieto

Following this line, he presented the EOS C70, with a Super CMOS sensor 4K DGO of 35 mm, 4K up to 120 fps, 2K over sampled from 4K to 120 fps, Cinema RAW Light, XF-AVC, MP4 recording, Dual Pixel CMOS AF, 2x SD UHS-II V90, 2 mini XLR audio inputs, Canon Log 2 and 3 gamma, 6-stop ND filter and RF mount.

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"It also doesn't need external recording! Nieto said again: "And he works with Cine RAW Light (CRM): 12-bit RAW XF-AVC (MXF):4:2:2 10-bit."

Then there was talk of the EF-EOS R 0.71x Mount Adapter: "The 0.71x Mount Adapter allows EF lenses to be used on the EOS C7OS super 35mm cinema sensor without losing their original field of view intended for 35mm full-frame cameras. The adapter also allows the lens to get a faster light stop, with this adapter only compatible with the EOS C70"

The EOS C200 camera was the following presentation, "It has a 4K CMOS sensor of super 35 mm, having EF or PL mounting option, Dual Pixel CMOS AF (only EF mount) and works with Canon Cinema RAW Light (4K DCI up to 60 fps) XF AVC or MP4 (4K UHD and 1920 x 1080), has 2 XLR audio inputs, SDI, HDMI and Ethernet terminals, 1x CFast 2.0 and 2x SD card slots, and also NO EXTERNAL RECORDING NEEDED! Works with Cinema RAW Light (CRM): 12-bit RAW"

The EOS C500 Mark II continued to be presented, with 5.9K Full Frame CMOS Sensor with Internal Recording Up to 5.9K 60fps (FF) and 4K, 60fps (S35) or 4K 120p (S16), dual pixel CMOS AF, 1 x 12G-SDI (4K 60p), 2 CFexpress type B card slots and 2 XLR audio inputs and giving way to the EOS C300 Mark IlI: Super 35mm 4K DGO CMOS sensor, Internal recording Up to 4K (S35) up to 120 fps and 2K, (S16) up to 180 fps or oversampled from 4K to 120 fps, with dual pixel CMOS AF, l 1 output 12G-SDI (4K 60p) 2 CFexpress card slots type B and 2 XLR audio inputs, also adding the entire line of optional accessories.

"And it has advantages such as modularity: from one-man operation to complete production equipment, being compatible with EF and RF lenses (DSLR and ML lenses), with professional audio and video interfaces, and has uninterrupted recording (more than 30 minutes). Color science created to match other Canon cameras, including ProVideo and Mirrorless;(XA50/55, XF605, XF705, R, R5, R6, R3)"'

He then moved on to the Mirrorless Camera and lens line, speaking and presenting both the EOS R5, EOS R, EOS R6 Mark II, EOS RP, EOS R3, EOS R7l and EOS R10, as well as the introduction of the entire line of adapters for Mirroless Cameras, such as the EF-EOS R Mount Adapter, the EF-EOSR Control Ring Mount Adapter and the EF-EOS R Drop-in Filter Mount Adapter with Variable ND, along with the Drop-in Cicular Polarizing Filter A and the Drop-in Clear Filter A.

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The next product line was based on Canon's RF lenses, where it expanded the vast range of its lens line "As a Canon leader in this field of optical lenses and objectives in both photography and cinema", introducing the RF 50MM f/1.2L USM, the RF 85mm f/1.2L USM, the RF 100mm f/2.8L Macro IS USM, the RF 15-35mm f/2 8L IS USM, RF 24-70mm f/2.8L IS USM, RF 70-200mm f/2.8L IS USM, RF 28-70mm f/2L USM, RF 400mm f/2.8L IS USM, RF 600mm f/4L IS USM lens, RF 24-240mm f/4-6.3 IS USM, RF 24-105mm f/4-7.1 IS STM, the RF 600mm f/11 IS STM, the RF 800mm f/11 IS STM, in RF 16mm f/1.8 STM, the RF 35mm f/1.8 IS Macro STM, the RF 50mm f/1.8 STM, the RF 85mm F/2 Macro IS STM, RF 100-400mm f/5.6-8 IS USM, and where Yuri shared this comparative chart to clarify all the doubts that could have the entire network of distributors who were being part of this event.

Giving way to the line of lenses, the presentation of the Broadcast lenses was made, presenting the 2/3" lenses, starting with the CJ25ex7.6B IRSE S/IASE S, the CJ20ex5B IRSE S/IASE S, CJ20ex7.8B IASE S, the CJ15ex8.5B KRSE-V and the CJ15ex4.3B IASE S, the CJ24ex7.5B IASE S, the CJ18ex7.6B KASE S, the CJ18ex7.6B IASE S and the CJ17ex6.2B IASE S, "having these latest products within the 4K base of the Canon lens line," Juri would remark. Then he continued with the presentation of lenses, giving way to the part of the HDGC line, starting with the KJ22ex7.6B II, the KJ17ex7.7B II and the KJ10ex4.5B, the KJ20x8.2B IRSD, the KJ20x8.2B KRSD, the KJ13ex6B KRSD.

Then it was the turn of the Canon Cinema lens line, thus giving way to the lenses of the Cinema Prime line of lenses, starting with the CN-E Prime lenses, the Sumire Prime line, giving way to the Cinema Zoom lens line presenting the CN-E 14.5-60mm T2.6, the CN-E 30-300mm T2.95-3.7 L S, thus moving to the Canon Cinema Servo lens line, starting with the CN7x17 KAS S, CN10x25 IAS S, CN20x50 IAS H and CN8x15 IAS S, to continue with the Compact-Servo line with the CN-E 18-80mm T4.4, the CN-E 70-200mm T4.4 and the ZSG-C10.

Next was the demonstration of the Canon 4K Displays, presenting the line 12g-sdi 4k HDR On-Set Monitoring Displays, starting with the DP-V1711, the DP-V1830, the DP-V2411 and the DP-V2730, giving way to the line 12G-SDI HDR Color Grading and Post Processing Displays with the DP-V2421 and the DP-V3120, following with the Quad Link 3G-SDI 4K HDR Displays with the DP-V1710, DP-V2410 and DP-V2420.

Concluding this long presentation of the different product lines in the professional area of Canon, with its new line of PTZ cameras, presenting in the first instance the line of PTZ Indoor with the CR-N 300, CR-N500 and the CR-N700, giving way in the next exhibition of Outdoor PTZ cameras with the CR-X300 and the CR-X500, added to the control of camera operations via IP the RC-IP100, highlighting "the success that this line of cameras are having in the market, and the special features that Canon PTZ models have".

Finally, I closed the meeting for all Canon distributors through Merlin Distributor for Brazil and Latin America, highlighting the wide availability of products and inviting you to contact Merlin Distributor as the Official Canon Distributor of the Professional Video (XA, XF, Vixia), Cinema EOS, Mirrorless Full Frame (EOS R line), Broadcast & Cinema lenses, 4K Reference Monitors and PTZ cameras, "Through them they can make purchases of all the products they need to distribute, as well as I am available from Canon for any questions they have added to invite everyone to meet at the next NAB Show, as well as in the following fairs and events of Merlin Distributor around Brazil or in Latin America, and of course in the case of Brazil marking an unmissable appointment at the SET Expo in August" Nieto closing the event with the phrase: "We are together".

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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