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Hedbox arrives in Latam with Merlin Distributor


Latin America. High Energy Definition BOX, abbreviated as HEDBOX, is a global technology company that manufactures and designs high-performance lithium-ion battery packs, chargers and accessories for the professional photography, film and video market.

The company was founded in Switzerland in 2009 and has established a strong sales and operations network, with a research and development department located in Switzerland, where the HEDBOX team has an innovative approach to Li-ion Battery and Power Management (BMS) product design.

With distribution centers established in Europe-Slovenia, USA. UU-Las Vegas, Middle East-Dubai and China-Hong Kong, HEDBOX has organized a supply policy of fast and safe delivery of its products to customers around the world, and expanding its distribution now to Latin America, since it has just signed a master distribution agreement for the entire region with the company Merlin Distributor, which from its offices in the Doral area in Miami, It will maintain the same policy of rapid distribution in each country of the region through its extensive network of distributors, having a complete presence throughout the territory of South, Central and North America.

Emina Kabic, Co-fundadora y CFO de HEDBOX GroupEmina Kabic, Co-founder and CFO of HEDBOX Group said: "We know the very good work that Merlin Distributor does as a technology distributor in Latin America, so we have signed an agreement to carry out the master distribution of the entire product line of our company in the region through its wide network of distributors, knowing that the Latin American market is very important to us and we hope to position ourselves with our arrival on the continent, offering the technological excellence of our products manufactured in Switzerland, with strict quality control and a highly competitive price in reference to that of our competitors in the market."

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As a leader in battery and power management solutions for creative users in the media and entertainment industry, HEDBOX's product line includes DV batteries, Cine & Pro batteries, V-Lock battery chargers and plates, PRO power banks and accessories, supported by all major camera manufacturers and leading peripheral brands in the industry.

On this appointment to lead HEDBOX's operations throughout Latin America, Edson Marion, CEO of Merlin Distributor says: "As is our company's policy, we work with the leading manufacturers in our industry, trying to bring the best quality products, solutions and technologies to all our business partners, so we know the success we will have with them in the rapid positioning of REDBOX in Latin America."

Quality products
HEDBOX offers customers a highly versatile and affordable battery solution that not only powers the camera, but can also simultaneously power an external monitor/recorder, light panel, and USB-connected device from a single camera-mounted package. Other HEDBOX products with innovative technology include its Power Bank that combines charging and UPS capabilities. Working with LG and Samsung Lithium-Ion 18650 cells, HEDBOX uses revolutionary cell frame building (CFC) technology to assemble battery packs. Available in V-Mount and Gold-Mount battery packs, CFC provides additional safety and stability to the battery's internal cells.

Available with two V-Mount battery mounts, the device provides simultaneous battery charging and a constant power supply. The new NERO professional V-Lock battery pack with the revolutionary cell frame construction system provides additional safety and stability to the internal battery cells. Compared to all other battery brands, this new advanced system not only makes NERO batteries much safer for everyday professional use, but also for transportation.

"As additional support to the market of the Latin American region we have our company in the United States which is HEDBOX S.A, with which we have a base of operations in the Americas being close to Latin America to be able to provide everything that the market needs, ensuring the fastest delivery and support of the products that are necessary for our customers, "says the CFO of HEDBOX Group.

Guaranteed warranty on your products
As part of its excellence in the quality of its products, HEDBOX offers a limited warranty exclusively for the benefit of the original purchaser and is not assignable or transferable, thus generating a loyalty policy with its network of distributors worldwide, which for any problem or imperfection you have during the warranty period proves that the product is defective, HEDBOX is committed at its discretion to replace them, repair the product, as well as take care of the costs of replacement or acquisition of other equivalents, as well as the cost of repairs.

Valdiney Marcelino, commercial director of Merlin Distributor affirms of HEDBOX: "It has a line of first class products, which will be an ideal solution for our region taking into account the cost-benefit variable, bringing all the energy to the teams of our professionals and content creators", adding João Marchiore, CFO of Merlin: "We will have a complete inventory available to our network of distributors, to comply with HEDBOX's policy of fast delivery and of course maintain as always does Merlin Distributor the manufacturer's warranty throughout the region."

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Energy as knowledge
In this way, HEDBOX has achieved by utilizing the wealth of knowledge and experience in precise production and product quality, obtained by working with manufacturers of cameras and video peripherals, giving HEDBOX a distinct advantage when working with power-consuming devices. HEDBOX's unique design approach, coupled with the features customers have craved, leads to an excellent product range of professional power solutions. The Advanced Battery Management System (BMS) enables exceptional battery pack stability, both in regular operational work and storage.

Growth of its sales share in Europe and worldwide
As a commercial balance from its inception in 2009 to 2013, the company had a market share in the territory of Europe of only 3% in the professional video and photography industry, and with sustained commercial growth, from 2013 to 2021, HEDBOX managed to increase its market share to 20% in the European territory, while the total share of the entire world market is defined in an approximate estimate of 10%.

To conclude Kabic says: "At Hedbox, we are all personally committed to offering the highest quality products, so our brand is one of the best compared to other brands of Premium batteries, therefore, I have no doubt that this commercial success that we have achieved in recent years worldwide will be taken to Latin America by the hand of Merlin Distributor ".

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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