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BVS is Panasonic's new master distributor in Argentina

Facundo Favelukes, CEO de BVS

Argentina. Panasonic's broadcast line in Argentina has a new master distributor, the local company BVS. This agreement was signed by Panasonic and its master distributor for Latin America, Merlin Distributor.

For Facundo Favelukes, CEO of BVS, this appointment to be the marketing arm of the products of the Japanese company is an important step for his company: "We are very happy to be Master Distributor in the professional line. The trajectory of Panasonic is remarkable and of many years in Argentina, it has a wide and very reliable line of products, which is at the forefront of the needs of the current market. Our industry values Panasonic and for BVS it is very important to have this alliance, which will be very fruitful for official distributors, for Panasonic and for BVS."

edson marionEdson Marion, CEO of Merlin Distributor, said: "This agreement is of great importance to Panasonic and our company. Argentina is a very important country in the region and we are convinced that this agreement reached with BVS will enhance Panasonic's presence even more in the country, being one of the leading suppliers of our industry there, so together with Panasonic we know that we will achieve a new sales record as we achieved this year".

For the signing of this agreement, Rodrigo Costa, executive of Panasonic, visited the headquarters of BVS in Argentina. In addition, in these meetings they planned the business plan that the companies will begin to develop in Argentina, in addition to visits to important market customers and meetings with some distributors that will be part of Panasonic's commercial structure through BVS.

- Publicidad -

Development plan
BVS has focused on developing a solid growth plan for Panasonic in Argentina based on strong pillars: The best business partners, both commercial and technical, adding the manufacturer's technology to the forefront of the market.

Favelukes says about his company's strategy: "BVS has planned to carry out this alliance with Panasonic in two ways where we consider that we add value: first the technical service, since we as a technology company the after-sales service, technical support and technological look is the most important. In this sense we worked with Videoservices for many years who are doing the specializations and certifying as official Panasonic technical support. Secondly we are developing an ecosystem of distributors where we already have pre-selected some companies that are official distributors of Panasonic in the country, I hope to take advantage of the trust and work to segment the market among distributors to be able to focus on the best attention to the needs that the client has anywhere in the country. "

This business plan drawn up by BVS is completed with an exclusive structure for Panasonic within the company led by Jose Lobo where it is essential to accompany the official distributors in the country in their different projects, both in political terms of representativeness of the brand, as well as economic or technical, "to be able to support them and give them all the support they need in any important operation they have. I prioritize that the profits are held by the distributor conceptually, we will value the relationships and projects that our distributors have throughout the country." Just as Lobo mentions.

BVS will be present at Caper Show 2022 and Panasonic will have a space dedicated especially to its products, as José Lobo, commercial manager of BVS says: "The production part of BVS is very important, there we will have the latest news that were presented at NAB and IBC recently, so Panasonic will be part of our workflow, where on the one hand there will be the Capture part with the camera part, then all our intake, processing and playout workfloor, where Panasonic is undoubtedly relevant to be able to complete our offer for the market."

Argentina and its present day
Speaking of the current situation on the part of the business in the country with the CEO of BVS, beyond the current situation that the country is going through, he is optimistic stating: "The Argentine market I see very well in terms of production. I think these exchange rate distortions have different nuances: on the one hand they accelerate the creation of content in the country and on the other hand it hits some companies and empowers many others and that is positive. Historically Argentina generates a lot of content, has a spectacular human talent, a spectacular technical talent, a very developed production ecosystem and I believe that, these moments of certain economic turbulence converge in being a generator of opportunities in terms of production and export of content, so beyond the complexities to import and the economic context, we're doing well and I'm optimistic."

To conclude, Favelukes again emphasizes that BVS wants to form a project together with its distributors solid with Panasonic: "I have no doubt that this is very relevant, where I hope that together with the distributors we can help customers with the best technological solutions of Panasonic."

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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