Latin America. Grass Valley showcased the new products in all areas of the company's portfolio at the just-finished edition of IBC. New features include the new LDX 135 camera, a major update to the Kula switcher, the new Kaleido-IP Multiviewer and Sirius router models.
"The only constant in our industry is change, and the pace of change continues to accelerate. It's clear that our customers need to innovate to transform their businesses, and they are looking for partners who can support them on this journey," said Andrew Cross, CEO of Grass Valley.
He added that "I am delighted to be able to present so many new features at IBC, not only with the AMPP platform, but in all our product lines. As we look to the future of media and entertainment, we also remain committed to delivering the best products for which Grass Valley is renowned."
For AMPP, Grass Valley's software-based Agile Media Processing Platform for on-prem and cloud-native deployment, the company is also announcing large-scale news: 24 new applications and more than 80 platform enhancements.
"We are seeing the benefits of the last six years of strategic investment in AMPP, we can now deliver new applications and capabilities at an amazing pace," explained Daniel Url, Chief Product Officer at Grass Valley. "If someone thinks they know all the capabilities of AMPP, they have to think again. What we are presenting at IBC demonstrates how rapidly the platform's capabilities are evolving, enabling rapid growth of the customer base using AMPP for world-class productions."
"At NAB earlier this year, I announced that Grass Valley was opening up the AMPP to the industry," adds Andrew. "Since then, we are really pleased with the strong growth of the members of the Grass Valley Alliance Program. There were 14 Alliance members joining us at the Grass Valley booth at IBC. This was a great demonstration to the industry that there is a new community of multiple vendors who are working together to meet changing customer needs."