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Merlin adds Roland products to its Brazil portfolio

Merlin Roland

Brazil. Merlin Distribuidora has signed a contract with Roland Brasil for master distribution in Brazil.

Commenting on the deal, Sergio Pais, CEO of Roland in Brazil, commented: "About three years ago, Roland redefined its global strategy for the video market, with the launch of new product lines, in line with the new demands and global trends of audiovisual video production."

He added that "the partnership between Roland and Merlin reinforces this new stage, creating the ideal conditions for the expansion of our business in the country. I believe that the combination of the credibility, solidity, capillarity and presence of Merlin Distribuidora and the technology, quality, support, marketing and guarantee of our product line in Brazil will boost our brand in the market."

For his part, Edson Marion, director of Merlin Distribuidora, stressed that "Roland has a very innovative product line that does not need to comment on technology and quality, in addition to the excellent support it offers through the service center in Brazil."

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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