Mexico. Xperi celebrates the tenth anniversary of the adoption of digital terrestrial radio technology in Mexico with significant advances: more than 200 digital channels now transmitted through Xperi's HD Radio technology with a reach of more than 50 million potential listeners in the country and 25 leading car brands in Mexico that have already integrated HD Radio technology into 128 of their main models.
In June 2011, Mexico adopted the digital terrestrial radio standard and established a policy for broadcasters to voluntarily perform hybrid transmissions (analog and digital) with the IBOC (In band on channel) standard.
"HD Radio technology delivers clear, fully static-free digital sound, a wide range, a visual immersion experience, and ever-lower implementation costs. This, along with the opportunities it offers broadcasters to generate higher advertising revenue through their multi-programming and metadata submission channels, has helped Xperi achieve this important breakthrough in Mexico," said Fabián Zamarrón, Director of Xperi in Mexico.
HD Radio technology is an ideal digital transmission system for AM and FM radio stations that allows them to simultaneously send a digital and an analog signal simultaneously, so they can count on up to three additional channels of new programming, in addition to offering their listeners text, information and images that enrich their experience.
Consumers can tune into their favorite station and their HD Radio receiver will automatically connect to that station's HD1 signal. And, with a single click on the dial, they can listen to completely new content on HD2, HD3 or HD4 channels.
Among the broadcasters that currently offer their listeners in Mexico the benefits of HD Radio technology are: Grupo Fórmula, Radio Centro, Imagen Radio, Televisa Radio, Grupo ACIR, Grupo Multimedios, MVS, Grupo IMER, Grupo Gape, Megaradio, Radiorama, RadioSA, Respuesta Radiofónica, Uniradio, Oliva Radio, Ibero 90.9, Luz Network, Grupo Palacios, Radio Grupo, Grupo Oro, Cinco Radio, Medios y Editorial Sonora, Grupo CPS, Promomedios, Capital Media, CORTV, Radio Educación, Radio Universidad, Ultra Radio, Global Media, among many others.
"Staying ahead of the curve with the latest innovations in broadcasting should be a priority for our country, as our listeners can have a better experience through it with all the benefits that technology offers. HD Radio technology is already a reality. We are very pleased that this kind of development continues to advance and we will continue to support so that very soon more stations offer digital transmissions and increase digital radio coverage in the country," said José Luis Rodríguez Aguirre, President of the Board of Directors of the CIRT.
"Radio continues to be a pillar of communication, nine out of ten vehicle owners confirm the importance of being informed through the radio on their dashboard," Zamarrón continued. "We are convinced that the adoption and development of digital technology by broadcasters in Mexico increases the possibilities of radio and its level of quality, while offering today's consumers the experience of a more modern, immersive and complete listening, as they demand it."
Globally, HD Radio technology is available in more than 75 million cars from 40 manufacturers in brands such as Ford, Toyota, Mazda, Nissan, KIA, Hyundai, Buick, Cadillac, Chevrolet, GMC, Chrysler, Dodge, Fiat, RAM, Jeep, Honda, Mitsubishi, Subaru, Audi, Lincoln, Infinity, Tesla, Bentley, Mercedes Benz and Alfa Romeo.
HD Radio is an integral part as the number one source of in-car entertainment. Currently more than 400 million people in Mexico, the United States and Canada enjoy HD Radio technology with more than 4,700 digital programming channels, which makes it the digital radio system with the largest coverage in the world.