About a year has been a pandemic sweeping the planet and in which the radio and television industry has been an essential service, both for information and entertainment, reaching high consumption.
But the new forms of study, work and communication, in what has been called the 'new normality' and that surely are here to stay, have video as the protagonist and provide new business opportunities to manufacturers and distributors who have traditionally been dedicated to broadcasting.
Virtual or hybrid education, telecommuting, virtual meetings, have created a demand for professional audio and video solutions that, while not replacing the volume of solutions sought for professional production, do help maintain business while everything goes on.
There are also sectors that have been demanding professional broadcast solutions and that the pandemic has accelerated this adoption, such as churches, houses of worship and large corporations.
We hope that with the numbers affected by the pandemic falling, the massification of vaccination around the world and the reactivation of audiovisual production under strict biosecurity protocols, the second semester the industry will have a frank reactivation.