Undoubtedly, 2020 has been an unprecedented year full of contrasts for our industry, due to the role it has played in these times.
The consumption of radio, television and video on different platforms has had a very important increase, thanks to quarantines and confinements as a measure to address the pandemic, which has made audiences grow looking for entertainment and company. To this are added government measures that declared telecommunications services as essential.
In contrast, and precisely because of the quarantines and confinements, the production of novels, series and films has been paralyzed, forcing the channels to have live programs with talents in remote work from their homes and to repeat content. This situation has also led to a decrease in advertising revenue.
In addition, the calendar of fairs that are obligatory appointments to know the novelties of the industry, both in Latin America and in Europe and the United States, should have been virtual and changes are already beginning to be seen in the dates of 2021. Natpe, the content fair that takes place in January in Miami, announced that it will be virtual, while NAB Show changed its date from April to October.
Although the end has not been an easy year, we are convinced that the broadcast industry will be strengthened.