The brand image is a bridge between companies and their customers and, ultimately, the formula that makes them buy your products or visit your businesses. For this reason, at the time to attract and engage the consumer, the way in which the brand is presents the customer, it's crucial. Among the new and promising marketing technologies that help businesses promote its brands in novel ways, digital signage signage is a promising tool, ideal for companies that seek to improve their brand image before the public.
Graphics in digital signage networks progress every day as the market offers new tools and more Versatile. Organizations, from sales chains to detal to health entities that focus on specific audiences, trust that high-quality graphics will attract more clients than pre-processed charts.
Take as a case the signaling networks based on PowerPoint. These can work very well in an environment of business or for conferences, but have little power in a commercial scenario. Flash graphics allow you to take a step forward in the quality of the presentation, but they are not good for the management of data in real time.
The design and operation of digital signage varies widely depending on who you are trying to reach. These could be a series of demonstrations in a warehouse that promotes various brands to customers who are already inside. Digital signage networks are also effective as a means to attract customers to the store exposing sales information and promotional details about of the business. The power of digital signage is appreciated clearly as an effective marketing tool, but it is much more than it can offer. The ultimate goal is to learn how efficiently build a powerful network that promotes a marks in the best way, generating at the same time a return of the investment that establishes the customer base through a more effective tool.
Retail trade and other businesses understood long ago that an improvement in the brand is as simple as the good one advertising. The use of richer graphics and animations, attractive to the eye, they will make the exhibition more striking. Centralize the ad by mixing transition effects and maybe creating a trigger event, motivated by the user, are all very effective ways to improve your brand.
The migration of a rudimentary signaling system to one with richer chart presentation starts simply asking the right questions. System integrators and technical service professionals, with experience in the Design of signaling networks, can help businesses unveil the needs. Basically they will help answer what results are obtained through a network today and what is missing to advance to a higher level?
The improvement path to a richer graphics system starts at the content manager level and may require a significant investment if the warehouse only uses one Flash player. These costs are minimized if the current network runs on PC. In this case a number of hardware improvements and software in the network operations center and a player feature-rich media at the point of presentation will be more likely to support high graphs quality, and dynamic real-time feeds will attract more clients to the presentation of notices.
The workstation for content handling is the point at which network operators manage and shoot different graphics, from video clips and still images to 2D and 3D animations. An example is the signaling creator Harris InfoCaster digital, which contains a graphics engine broadcast type that supports the display of graphics real-time for distribution at a presentation point single or multiple in the signaling network.
The graphic systems and platforms that have their origin in broadcast applications are indicated to improve the presentation at various levels. From the strict point of view of the appearance, the display will look more attractive to the audience. This will attract more customers and people to your stores or Stores.
The proliferation of HD-ready monitors available in the market today -which can support advanced charts- it further enhances this user experience. The explosion of HDTV in homes, means consumers are more attentive to the quality of the presentation of the signage digital.
Businesses can benefit even more from graphics systems for broadcast as these are generally designed with the focus of a television advertising model. The Television programming is the basis on which builds the broadcast world. This base is frequently framed and adorned with weather information, identification of stations, news and sports flashes, and promos for future programs.
A business can paint a similar picture around its brand, using a broadcast system to deliver graphics powerful and attractive that frame its main programs. In a supermarket, for example, this may include information about new prices of a particular brand running on the basis of a cooking program in which that same is used product.
An independent in-house system, like that of a restaurant, a retail store or a university, it can be normally controlled by a single operator firing charts and feeding data from a central workstation. One Multi-location signage may require several operators, especially if a large warehouse is shipping specific messages to certain presentation points. These sites can be automated to reduce staff, using the appropriate programming tools. Department stores can improve control over the network and integrate more real-time data and dynamic insights within the graphs presented, if they use network management, regardless of whether the network is operated from manual or automatic way.
The media player on each site is responsible for receive and transfer charts and data to the point of visual presentation. The Infocaster player has a series of tools to receive and transfer information without sacrifice video quality. Media players such as Infocaster help improve the brand with their ability to replicate the rapid transitions between multiple charts and the at the same time make playback of any associated feed or tape of data. A digital signage network that produces graphics of quality at the points of creation, is as valuable as its result at the creation point.
Businesses can further increase interest in their brands through interactive possibilities. The double track of a TCP/IP-based signaling network allows department stores manage their sales through programs customer loyalty or producing product lists in reduction of a certain day at the push of a button. But the first step in brand improvement using the power of signage Digital is to optimize graphic production. The image of the brand is perfected to the extent that more customers are captivated by the ads. Broadcasters and system integrators familiar with the models of TELEVISION advertising can bring new ideas to the big guys warehouses that will improve the perception of the brand in a way Significant.
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