Everyone follows in their own way
To continue putting together our puzzle, when we already have defined a frame, we must classify the pieces. We can do it by colors, by shapes, by size or by its content. Some people are engaged in making piles of similar pieces, others begin to assemble blocks. Everyone has an attitude different towards the process and there is no right attitude. Afternoon or early we will all end up completing the puzzle, but the The process will be more efficient if we all agree.
Adopting a supplier's proposal implies attitudes towards to the process. In fact there is something more important to have in the heads the catalog of each of them, and is to understand the attitude of each one towards the production processes of news. Behind the products they offer us there is a philosophy that we must understand since the technical decisions they must take into account what each product aims to achieve, and its relevance to what we want to achieve.
Let us briefly develop this point. A production system of news must fulfill tasks of capturing original material, remote material ingestion, logistical support, writing, editing, graphics production, archiving and publication in various media. Is it possible for a single solution to handle correctly all these fronts? Not only is it not possible but there is not a single manufacturer that offers a solution total.
Playing in company
This brings us to one of the most important realities of this market: All suppliers are willing to interact with products from other manufacturers and in most of the cases the solutions are already invented which does not imply that will work perfectly from day one. Hence another of the great responsibilities of the integrator: The correct implementation and operation of the tie points between solutions from different suppliers must be clearly defined before turning the first check.
Each provider has strengths that come from its history. The Harris group has the servers of the Nexio family, which they indisputably make up an excellent offer, but it is doubtful that those who work with Avid publishers want to use their DPS line editors. Avid has INews, a solution collaborative for news production that is heir to the legendary Basys system. Associated Press developed together with BBC one of the most content development systems popular of the world, but just not interested in sell hardware. Viz| RT is a firm that starts from the premise of that graphic content is the essence of the channels of modern television, and is willing to interact with any provider of solutions for processing content.
An important fact: Maybe it's good to look outside the market of services for TV. There are excellent production systems of news that were born to support radio operations, press or Web, and can work very well in environments dedicated to television news production.
Everyone must do their homework
We could spend hours playing with these pieces and that. before touching on such critical topics as asset management, reuse of content, marketing alternatives the more possibilities we can glimpse, the more we want achieve. We repeat, the most important thing is to remain faithful to the original scheme or to put it another way, remain the owners of the process.
The worst mistake we can make in a project like these or in other similar ones it is to start stumbling, let us be dazzled by technology and follow ghosts to the try to implement the latest invention of some manufacturer. No we must leave behind the basics: We talk about supporting a content production operation and that's why we can't downplay the space in which the content is generated which, generally and nevertheless, is still the newsroom, which surely will not stop working for a day while we develop our project.
Definitely to get to mount a news system viable we have to work hard and make the suppliers work for us.
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