Who will be at Max Miami?
According to Verité, New York has Rockefeller Center, or the NBC tower, Chicago has the ABC building, we we have all visited, we have seen how they have done it and now we are looking for TV channels that want invest in the future, thinking that this building will take between three and four years to be built and that by 2012 will be Delivering.
The construction has three components: four studios, in floors 10, 11 and 12, one on the ground floor that will allow you to have contact with people walking in the surroundings; seven floors of offices, all related in some way to the studies legal matters, entertainment lawyers, rentals, services, production, post-production; two floors of amenities such as spa, gym, coffee; and six or seven floors of hotel with capacity for 180 rooms and aparthotel hotel.
The hotel has 40% of the building, restaurants 10%, offices 30% and studios 20%. However, the project can be built in several ways, if the hotel is one of seven stars the cost will be higher than if a hotel comes of lower quality, likewise, if those who take the studies of Production are high profile will spend more on them than if a small channel comes to set foot in Miami.
The sale value of the building could be between US$200, $250 million or $300 million, however, depends on the costs of construction of who the tenants or buyers are.
For Verité, Max Miami is one of the few viable buildings right now in Miami. Everyone who builds residential projects today do not know what to do with them, the that build offices are one more between offices. We we have a building that is a niche market, a very of course, it is divided into three very well defined blocks, production, offices, hotels, and everything is for sale or for rent. What is clear is that the cost of producing a studio is very high, no TV channel is going to build it to use for six months, whoever takes it will do it for 15 years minimum. On the other hand, usually the hotel buys the space, because it's a great marketing investment, but maybe you want to rent it for 100 years, we are open to these possibilities and looking for partners.
The Verité Group, even though it is the visible face of the project and has assumed the most important part of capital investment, you are not alone. To address this plan he partnered with a group of Argentine businessmen who trusted in the project for five years back, and they decided to invest in it. For this they created Prema LLC. an urban development company in charge of the realization of the work. Here there are more than US$ 9 invested millions, including permits, work with commissioners, the purchase of land in very expensive areas, all disclosure, verité assures.
What it takes
We create a vision. We have five years to go build, we are looking for the right partner, a channel of television with money and with presence that wants to be the in charge of taking the name of the building, taking several floors and carry it forward; and a hotel that decides to take care of the building or a developer who says they understand the business and want to take it forward. It's a difficult time for everyone, we are strengthening ties with people who can be part of this project., says Verité.
But for him, this is like the realization of a dream, this project is what I have always wanted, to leave something to the community that accepted me with open arms, that accepted me allowed progress. Leave something that will contribute to the Miami's growth, to the expansion of the city, to take the step to be a kind of Latin Hollywood, so that the films that are produced here also have a channel of distribution right here in the United States.
What is Mecca?
Mecca is the Media Education and Content Center of the Americas at Max Miami. We are in a city of a lot growth, with many young people and all universities are offering two- and three-year video programs, in production, editing, etc., and everyone works in the universities with the resources they have there, usually obsolete equipment, which are not real media, are environments Artificial. What we are proposing is that the senior students have internships in our building, working for the production companies, for the canals, and using real, current machines. And finally when it is Graduate, if they are good at their craft, they probably even have I work right there. The idea of Mecca came thinking about what we want to give back to the city that feeds us all the days, everyone is thinking about what we get out of Miami we are thinking rather that we give back to Miami.
Max Miami technical information
-The architect of the project is Dean B. Lewis, with more than 15 years in the profession and who for six years directed the headquarters European International Architectural.
-Max Miami, will be a block and a half from the OMNI, and the Carnival Center for the Performing Arts, four blocks from the Bicentennial Park, five from the new Port of Miami, six from the American Airlines Arena, and with the uninterrupted view over the Bay of Biscayne.
-The building will have the first automated parking lot of Miami, in four floors of parking will be handled what in Conventional terms are handled on eight floors. This system ensures saving money, less construction and utilization less space. It is an efficient system where there are no lines of cars, no internal traffic, no consumption of fuel and 40 cars are electrically driven per minute.
-Max Miami will be a green building and was the first project in achieve LEED (Leadership in Energy and Environmental Design) in its Silver category. The certification examines the guarantees given by the project in the water management, the use and efficiency of the energy, the conservation of materials and resources and quality of the indoor environment.
-In the design and location of the building have been taken into account it counts the use of the sun and the winds to regulate the temperatures of water and indoor environments and exterior of the tower.
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