Companies that supply the industry for 3D production say that the boom of this will be seen in 2011 and 2012, even some prepare their new products to present them at NSB Show.
By Richard Santa S.
3D production long ago ceased to be the exclusive subject of cinema. Now television and live broadcasts of sporting events and shows have caused the industry to develop increasingly sophisticated products for that purpose.
And it is that the film and television industry took 3D seriously, which every day gains more audience. An example of this is Sony, which identified this situation and a few months ago decided to get serious about developing equipment for 3D production.
Andrew Nelles, Sony's marketing manager, said that it was only six months ago that they started actually delivering 3D products with the launch of the LMD-4251TD and LMD-2451TD line of monitors. Before they had the HDC-P1 camera that allows to be easily adapted for use in 3D production platforms.
Now the company is preparing to launch PMW series 3D cameras for ENG or shoulder mount, which facilitate live production. Also two professional 3D monitors, the LMD-4251TD and the LMD-2451TD for 3D.
In addition, the 10NLE software, which has a complete 3D editing package, as well as standard features. All these products will be presented during the NAB Show 2011, which will be held in April in Las Vegas, United States.
Latin America is not far behind in this development of 3D production. This is reported by both Sony and Panasonic, a region in which, although slow, a growing interest in 3D has begun to be noticed.
"There are more requests for 3D information. Throughout Latin America there are projects showing mainly 3D advertising for local products in movie theaters. Of course there are also film production projects and television production for live special events," said Andrew Nelles.
You could say that in the region we are in test mode for 3D. There are more applications that are in the film market, but there are also tests that continue in recordings for telenovelas, commercials and live production.
And the big chains have already started testing 3D productions. Playboy, VTR Chile, Discovery and Sony and other programmers have a keen interest in developing 3D programming.
The industry has a lot of expectation that 2011 and 2012 will be many more live programs and events, cinema and corporate productions that will be made in 3D, and for that they are prepared with new products that facilitate it.
According to the report of sales of equipment for 3D production reported by Panasonic, the country in the region with the greatest interest is Brazil, followed by Argentina, Colombia, Chile and Mexico.
But not only large companies such as Sony or Panasonic are working on the development of workflows for 3D production. There are other companies in the market that are gaining a lot of traction in this segment within the industry.
One of them is 3ality Digital, which seeks to simplify 3D production by delivering accurate images from an automated platform.
Their systems stand out for being fast, easy to set up, to learn to use, and provide detailed metadata and analysis as you're shooting, allowing for creative decisions to be made on the ground.
Its development is not focused only on video cameras. It also has screens and software that facilitate the production of live 3D, seeking to set the standard for digital tools for the complete 3D entertainment market.
3play technology, patented by 3ality Digital, offers the presentation of 3D images to devices ranging from set-top boxes, televisions and media centers, video game consoles and computers. It also has applications in cable and satellite headers.
This company came about after the idea of making an NFL movie in 3D. That project eventually became the U2 concert film. In 2006, 3ality Digital acquired a German company called 3D-IP, which became the company's research wing and development subsidiary.
3ality Digital has managed to position its name within the industry also for its concern for education about 3D. For that they have developed a training program to teach the fundamentals of production in this technology.
Does 3D without glasses harm the eyes?
Some companies, such as Toshiba and LG, have begun to develop 3D displays and equipment that do not require the use of lenses. This is known as the implementation of volumetric or autostereoscopic imaging displays and commercial models are expected to be on the market in the near future.
But some technology companies, in early 2011, launched an alert because this development could cause some damage to the eyes. Among them is Nintendo Co., which said 3D games on its new console could affect the eyesight of children 6 and younger.
In this regard, Beatriz Pineda, product manager of Sony Latin America, explained that one of the great challenges that this type of technology faces is that in order to allow several viewing angles for multiple observers, the resolution of the screen must be divided by the number of viewing zones.
"When we look at an object in the real world, our eyes settle and focus on a single point. When we see a 3D image, our eyes settle on the screen but we are converging in a different place, some point between our eyes and the screen. This is not a natural function of our visual system and our brain is actually straining our eyes to be able to do that."
He added that this exercise can be painful and cause some tiredness or discomfort; As we get used to exercising our eyes this discomfort becomes milder and over time it can disappear.
In autostereoscopic systems, unlike stereoscopic displays (which require the use of glasses), the light waves that make up the 3D image are generated from different image planes and combined with a multiplexed address it is possible to channel the information for the left and right eye.
With the autostereoscopic system it is possible to address more than two images at once, which means that different visual perspectives can be generated for different observers.
"Therefore, the volumetric and electro-holographic implementation produces 3D images with light waves that reach the eyes of the observer with a spatial positioning closer to reality, which should reduce and perhaps eliminate the effect of visual exhaustion," concluded Beatriz Pineda.