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Television will continue

In recent years, the options to access audiovisual content have multiplied and the way of consuming them has changed. Now everyone can choose the time, place, device and amount of time they want to spend watching their favorite series or show.

Due to this new panorama, many have assured, with a somewhat fatalistic vision, that television has its days numbered. But experts consulted by TVyVideo+Radio recently, have assured that after a process of transformation and adaptation to the new realities, television will continue for many more years.

In the opinion of experts, content is still king and in that sense the television channels that will continue will be those that offer their audiences exclusive, quality content with novel stories.

In addition, they pointed out that it is essential that channels find a differentiating niche, such as local content with global projection, specialized in news and live sports, among other topics, and it is also essential that they have multiplatform distribution and communication and direct interaction with the audience.

- Publicidad -

OTT platforms are here to stay. And just like channels, platforms are looking for ways to reach audiences and build loyalty. Recently Disney announced that its OTT will not have available the chapters of a season of a series at a time, it will publish them periodically, similar to the television model. 

Every company in the sector is looking for ways to take advantage of its know-how to move forward.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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