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Increased consumption of online content via streaming

Latin America. The consumption of online content through streaming increases and the consumption of illegal content is reduced, largely thanks to the presence of low-cost content platforms such as Netflix, which offer streaming video services with a huge catalog of series and movies. As every year, a study carried out on the consumption of online content in Latin America.

The study carried out by, in January 2018 in Latin America, on a demographic basis of 8785 people aged between 16 and 65 years, and with the data provided by the main providers of streaming radio and streaming television services, confirms that one more year the consumption of online content increases and eats ground to traditional radio and TV systems.

According to the results of the survey for the Latino market, more than half of radio users do it by streaming and 70% of those under 30 years of age Latino only consume content via streaming on YouTube, Netflix, Spotify, Amazon and the different online platforms. Its growth is 15% compared to last year. Among the population over 50 years of age, there is no significant increase and only 40% consume streaming content regularly.

One of the novelties to highlight is in the section of legitimate consumption, this year, only 40% of respondents consume illegal content without it being a problem, and 60% use paid services.

- Publicidad -

The consumption of content on mobile devices (phone and tablet) rises unstoppable, being already the main means of consumption with 82% and the PC goes to only 10%. Other devices such as smart TVs and streaming boxes such as Roku are opening a gap in the market.

Video-on-demand consumption far exceeds free-to-air TV preferences, reflecting that people are increasingly interested in choosing what they want to watch. The main television networks join in offering streaming content. 90% of television networks offer their programming also online, and 55% of these offer content on demand.

Total percentage of users who consume streaming content regularly, by country: Spain: 74%. USA: 70%. Brazil: 65%. Chile: 64%. Argentina: 62%. Peru: 62%. Mexico: 62%. Colombia: 55%. Ecuador: 54%. Venezuela: 46%. Costa Rica: 63%. Uruguay: 66%.

Devices used: Phone: 51%. Tablet: 31%. PC: 10%. Others: 8%.

As a novelty to highlight, this year the study indicates that the phone is the device that is most used to consume online content with a considerable annual increase, followed by the tablet and finally the PC that loses positions.

Place: Home: 80%. Work: 5%. Other: 15%

Average daily time: More than 60 Minutes: 48%. From 30 to 60 Minutes: 32%. Less than 30 minutes: 20%.

- Publicidad -

In the section of audiovisual content providers, Youtube remains the undisputed leader with 70% of preferences, followed by Netflix growing with respect to previous years, with a market share of 20% and Amazon that is positioned as an alternative to Netflix. According to the results of the Audiovisual Content Consumption survey, music videos are the most viewed type of content, followed by series and movies.

In the music section Spotify is the platform preferred by users followed by Itunes and Youtube that despite the investment does not manage to position itself in the music section, although every year it is positioned better, for now the numbers indicate that the battle to be a leader in musical content is not defined.

The purchase and registration of domains to create web projects also continues to increase, where 15% of respondents confirmed that they bought a domain and 30% were interested in having an online project.

The full study can be consulted by clicking here.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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