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Transmedia in Latam

Transmedia has been a production model that links technologies such as the Internet and new devices and platforms for the dissemination and exhibition of products. Today there are successful cases from Spain and the Netherlands, to mention just two examples, but in Latin America what is being done? 

Recently in Colombia, Mediamorfosis was held, a forum in which the subject was discussed with experts from all over the region, in which the guests highlighted the changes that this type of production implies as part of the logical audiovisual evolution proposed by technology.

Argentina is one of the few countries in the region where this type of content is being developed the most, generating participation and crossing of audiences both in fiction programs, realities, or journalistic products. Of the rest of the countries of Latin America, little is known. 

Some of the reasons why this situation arises, said the participants of the forum, is because of the current experimentation phase, they are seeing how the models are, what things work, what things do not. This becomes even more complex when new technologies such as virtual reality and augmented reality enter the markets at the same time, that is, it is a world in permanent movement. Not to mention the economic issue, because the budget for transmedia production is also disruptive, each platform has its independent way of monetizing.

- Publicidad -

Transmedia content is based on the intention of producers and filmmakers to imagine, create, experiment, look for new options, linking other areas that previously had no direct relationship with production. There are multiple options it offers, above all, to have a closer relationship with viewers. And you, are you already thinking about transmedia content?

I remain attentive to your comments on the broadcast industry in rsanta@tvyvideo.com 
 

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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