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Latin America is the target

The broadcast industry in Latin America is in the process of transformation and technological updating. Some channels and production companies are finishing their migration to HD, others are thinking about 4K and the big ones are already looking towards ip. There is much to be done in an industry that every day has news that quickly need to be implemented.

This panorama makes Latin America a very attractive region for manufacturers and distributors, who in recent years have strengthened their presence in the region and more and more companies want to enter this market. 

And it's no longer just Brazil and Mexico that's the target. Countries such as Peru, Chile and Colombia, to mention just a few examples, are of the utmost interest to manufacturers who have increased their presence through distributors, their own engineers and with the opening of offices. 

This positive regional outlook is confirmed by the electronic publication América Economía, which delivered a report of the 50 most outstanding cities to do business in Latin America. In addition to the logics of Mexico and Brazil, in this 2015 ranking several cities in Colombia stand out, such as Bogotá, Medellín, Cali and Barranquilla; Montevideo in Uruguay; Santiago, Valparaiso and Viña del Mar in Chile, Lima in Peru, San José in Costa Rica and San Juan in Puerto Rico.

- Publicidad -

It is undoubtedly a moment that all industry players can take advantage of: manufacturers and distributors to increase their sales, channels and producers to make technological renewal thanks to the equipment and systems are within reach, and radio and television professionals to train with easily accessible information.

I'm keeping an eye out for your comments on the TV and radio industry through [email protected] 

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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