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Adapting to new realities

Some pessimists about the future of television predict that TV as we know it will disappear due to new forms of distribution and consumption of content. 

While it is true that there are more and more platforms that provide video on demand services, such as Netflix, and payment channels that launch applications for mobile devices through which their content can be accessed exclusively, among other options, most are imported cases.

How are we in Latin America? I have had the opportunity to talk to several companies that provide platforms for online content distribution, and the opinion was the same, in Latin America we are behind on this issue.

While it is true that there is interest and more and more industry professionals in the region are asking and seeking information about this type of solutions, in practice only some channels have advanced projects of this type. 

- Publicidad -

The reasons why this situation arises are varied: there is a lack of desire to explore, to try new ways of reaching the consumer, for money, or simply for wanting to wait for others to experiment and then copy a successful model. 

Undoubtedly, this is an issue that Latin American channels and producers will soon have to address, if they wish to remain relevant to the younger audience that has changed the way they consume audiovisual products. The costs associated with the new platforms for content distribution and for its dissemination on social networks should already be part of the general cost of a production and not an additional expense, since they have become a complement to traditional TV and not its mentioned replacement.

Remember dear reader you can write to me rsanta@tvyvideo.com 

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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