Please wait, authorizing ...

Don't have an account? Register here today.


The Perfect Storm

It ends a year in which the economic situation of the countries of Latin America generated what could be called a "perfect storm", which directly impacted the projects of the broadcast industry, with postponements, modifications and, in the most extreme case, cancellations of projects. 

It closes 2015 with a strong devaluation of Latin currencies against the dollar, which in the case of Colombia and Brazil exceeds 30% compared to the beginning of the year, in Chile the currency has been depressed by about 15% and in Mexico it reaches 11%, to mention just a few examples. To this panorama is added that the Brazilian economy, the largest in the region, entered into recession.

If you take into account that most of the products of the broadcast industry used in Latin America are imported, you can understand the magnitude of the impact that this devaluation brought to everyone, both manufacturers, distributors, integrators and even the end user, who saw how their budgets fell short. And the forecasts are not encouraging, because economists and analysts estimate that we will have a high dollar for a few more years.

And how to deal with this situation? Creativity, that has been the key to the distributors and integrators with whom I have had the opportunity to speak. Creativity for the proposals to the clients, different options according to their needs, financing, optimal service with added value and the support of the factories, have been some of the strategies to be able to have acceptable numbers at the end of the year. 

- Publicidad -

The truth is that the technology needs of customers continue and there is a new regional economic landscape to which we must adapt. I look forward to your feedback on the industry in [email protected] 

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

No thoughts on “The Perfect Storm”

• If you're already registered, please log in first. Your email will not be published.

Leave your comment

In reply to Some User
Suscribase Gratis

Radio Systems Summit - Bienvenida

Bienvenida al Radio Systems Summit a cargo de Richard Santa, Editor de Tv&Video+Radio

Sesión 1: Transmisión Segura de audio sobre IP.

Raúl Hun, Sales Manager - Latin America y Canada - Comrex

Sesión 2: Enrutado y mezcla de audio sobre IP para radio con Tecnología AEQ - DANTE

Casi todo el equipamiento técnico que encontramos en una Radio se puede conectar por IP, por eso toma tanta importancia tener un conocimiento ampliado sobre el enrutado de AoIP. Explicaremos en qué consiste el principio de funcionamiento de redes de AoIP multicanal DANTE. Además, ampliaremos la charla con ejemplos concretos y nos centraremos en soluciones como Mesas de mezclas, Matrices de audio, Terminales de entrada salida de audio a una red IP, Audiocodecs para comunicaciones y Sistemas de de Telefonía IP para gestionar las llamadas on AIR o llamadas para coordinación. César Reyna, Gerente de AEQ - KROMA México

Sesión 3: Consola de audio en la nube

Juan Punyed, Sales Director Latin America - TELOS ALLIANCE

Sesión 4: Cambiando el Horizonte de la Tecnología de las Antenas FM

Daniel Bizet, International Sales Manager - DIELECTRIC
Load more...

Ultimo Info-Boletin