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Not everything changes

In recent years, the terms convergence, transmedia, prosumer, among others, are those that are mentioned when talking about the future of television and with which some predict not very good times for TV as we know it until today. 

It is undeniable that television is changing, there are new ways of consuming audiovisual products, generating important challenges for producers and channels, ranging from the production of content, the way to disseminate them with the viewer and broadcast them.

During the month of July, the tenth version of the Bogotá Audiovisual Market, BAM and in Panama, the Tepal 25 convention was held in Bogotá, Colombia, both events attended by representatives of subscription television networks and independent producers, who announced the novelties of their work based on new technologies. 

While there are successful cases of content that generate direct interaction with the audience of the channels, especially the specialized or niche, through social networks and new digital platforms, when asking how these contents are monetized, the answer is clear when stating that they are simply options to gain audience and continue receiving advertising revenue, in a traditional way. 

- Publicidad -

The answer certainly raises much more concerns. For an audiovisual product to be on all digital platforms and with content that goes beyond the original story, it requires additional costs that can only be financed by large chains or producers. In addition, it calls into question whether we are really facing such a dark future for traditional television as is repeated in many academic photos on TV. 

I remain attentive to your comments on the television and radio industry in rsanta@tvyvideo.com 

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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