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The other side of the business

The success of the last edition of CEDIA (Custom Electronic Design & Installation Association), held in Atlanta in mid-September, left several conclusions that must be reviewed. The most important thing to note is that, as stated in InfoComm, the A/V industry was not particularly affected by the economic crisis from which we are emerging, beyond the traditional delay in the release of budgets and project execution.

CEDIA, although it had a decrease of 12% in terms of individual attendance, was able to sustain the large base of its exhibitors, which indicates that this is an industry that continues to have good movement and acceptable figures. According to a statement published by the directors of the association, about 50% of visitors were people with purchasing decision-making power within their companies, something that tells us that within this industry conventions are still seen as the ideal space for technological updating.

Without going into details (in this edition we publish an article about our participation in CEDIA), for several days some facts have been announced that show that this segment (residential integration) will be capturing more and more attention from the big names in the A/V industry.

The first of these is the great bet that Sony has been making to enter with a platform of 3D screens for residential use in 2010. It is worth saying that this will not only affect the Bravia series (the great star of the manufacturer in the niche of flat-screen TVs), but also its BluRay players and even PS3 video game consoles.

But the Japanese giant isn't the only one considering developing home technology. Toshiba, Sony's former competitor in the BluRay Vs. HDDVD fight, recently announced that it is making leaps and bounds in home integration through the Toshiba Media Controller, its software platform that promises to integrate laptops with other mobile devices such as digital players. It is important to clarify that this option will be available exclusively for the brand's computers, but even so this is a remarkable step in the integration of technologies within the home.

So the recommendation I make is that you pay attention to what will come in the coming days, because even AVI LATIN AMERICA will be inserted in this logic with the inclusion of a home automation section for each edition of next year and the ones to come. This fad is quite contagious.

- Publicidad -

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