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Increasingly, portable audio becomes the best sound option for various companies and institutions. The following text will know the characteristics of these teams and be given a look at this market in the region.by Hector Gomez Perez
Not surprisingly, a portable audio system, in the case of a hotel for example, one day is amplifying an event around the pool, the following is used in an auditorium to the sound at a meeting of corporate travelers, and two weeks is in one of the restaurants offering a pleasant sound environment while diners enjoy their meals.
That is the main characteristic of this type of equipment: their mobility. All this because they are generally lighter, with all its integrated components, which clearly facilitates the installation process, and also offer very good sound quality. LATIN AMERICA AVI consulted a group of experts to learn the secrets of this type of audio and step to analyze the current market in the region. The guest group was composed of Don Roth, CEO of AmpliVox Sound Systems, Jose Hernandez, International Sales Anchor Audio, John F. Montoya, sales manager for Central and South America from Bosch Communications Systems, and Simon Jones, director of marketing for portable audio products from JBL Professional.
Ease of operation, that is the premise
What first thing to consider is that there are situations in which it becomes necessary the use of a portable audio system, for example, in those in which the speed of assembly is a determinant factor; in which no account technical staff for the same or in which the space to haul the equipment is very limited. To that extent these systems are highly desired by those who make the same operators of their equipment, such as musicians, lecturers or disc jockeys, these characteristics make systems less expensive than professional audio that require highly qualified for installation and subsequent commissioning.
In talking with guests about the advantages and disadvantages of these systems from the professionals were many aspects that were highlighted. For example, Juan Montoya, said, "usually in a portable audio system is sacrificed a little quality and dynamic range in order to achieve greater portability and ease of assembly. Basically the system includes a portable package several integrated elements, while in a professional system like many of its wiring and connections are physically separated. " Meanwhile, Simon Jones, said "audio systems require professional installation learn more, but once installed by a professional is more likely to deliver better levels of performance," but finally said that mobility and ease of installation laptops are factors that play in their favor.
What does the Latino market?
The question for Jose Hernandez is summarized in "good sound, a brand known and supported, and most importantly, an easy to operate." For his part, JBL expert believes that performance plays an important role when choosing a product with these characteristics: "Latino consumers are looking for a product that delivers the perfect balance between performance and sound quality for long , there is a clear definition between major price / performance. " Very consistent with the view of Jones was the John F. Montoya to consider what demands the region are "high-performance compact systems with a fair price based on its quality. I consider a portable audio system should include in its integrated package as few individual parts and the least amount of necessary interconnections between them to make a system work. "
It should be noted that this type of equipment, as explained by Don Roth, are suitable for outdoor events, which in fact he considers to be very important to you Latin, as for interiors. The biggest consumers of these audio systems are hotels, educational institutions, churches, musicians, recreational and government entities.
Simon Jones said that "the people's demands for better audio quality and intelligibility are growing, especially since people are surrounded daily by a great sound quality from audio systems in vehicles and homes to the theater surround system , theater systems and even background music in environments retail sales. " So for him it is unacceptable that a sound system that is independent or professional laptop, do not offer an adequate quality.
The difficulties in Latin America
Undoubtedly, technologies must face different obstacles depending on the market that are marketed. In the case of portable audio systems in Latin America, these difficulties are summarized as follows: gray market imports (counterfeit products made in Asia), price and knowledge, from the perspective of Simon Jones, JBL, the confusion between a portable audio system with professional features and performance and home audio systems that are sometimes used as portable thus greatly degrades the quality, because it forces these systems to levels for which it was designed, as voiced by John F. Montoya, Jose Hernandez to a difficulty is that they are systems that are not operated with direct current, although it was clear in stating that 90% of Anchor Audio equipment working on battery power, and finally to Don Roth's main difficulty is to disseminate the Latino market the availability of portable systems which have outstanding sound and clarity that can meet market needs.
Developments of products
What have been the main achievements of these four companies in the field of portable audio? For AmpliVox are determined by the use of wireless microphones, plus multimedia systems that allow a speaker to talk and have background music at the same time, in the case of stand Anchor Audio CD players, or voice over music ducking, the system from 110 to 240 volts and the horn of neodymium, as far as regards Bosch, you can find ergonomic compact packages where performance is maximized thanks to more efficient amplifiers and lighter weight, lighter materials, but resistant external construction of the speakers and electrical equipment, like in the engines of the transducers. Finally, Simon Jones believes that JBL developments are based on the integration of power amplification, which means easy installation, performance optimized system and better portability.
As teams that need to be carried from one place to another, portable audio systems are particularly resistant to shock and transport constant, even in inclement weather. The JBL's are products that must have 100 hours of testing, subject to falls and vibration. "Usually the weather is not a major factor since many of these systems will not be exposed to it permanently, but we have models with special designs which endure even the most extreme weather conditions," said Montoya on Bosch equipment. Meanwhile Jose Hernandez noted in the line of Anchor Audio, Liberty model that can be used in places as diverse as ballrooms, auditoriums, educational rooms, cruises, public events and stadiums. Don Roth, said teams AmpliVox are weather proof and withstand rain and added that "our systems are robust, durable and virtually indestructible."
Growth and challenges
The year 2008 closes with a growing economic crisis and market instability. The question hung in the air tried to inquire about how companies end the year and the projections into the future. The guests spoke about it:
What are the projected growth of portable audio products his company to close 2008?
"The projected growth is blank, we are constantly looking at new market segments and providing the most useful products to existing markets, as such our market share has been increasing."
Simon Jones, Director of Marketing, portable audio products JBL Professional.
"We believe we will have a milder growth than in previous years but consistent and sustained. Our company is in a favorable position and very healthy economically, allowing us to constant research and development of new technologies that we apply to our products. "-Juan Montoya, sales manager for Central and South America from Bosch Communications Systems." Anchor Audio's projections for 2009 are routed to market 3 to 5 products with the best technology. For example: USB, memory card, ducking system for ipod, CD player, adjustable speed, new circuits and high power Neodymium speaker system. "-Jose Hernandez, international sales of Anchor Audio.
"Our growth has been consistent in double figures."
Don Roth, AmpliVox CEO.
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